Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What it pays
Advertising and Promotions Managers earn a median of $64.26/hr — about $133,500 a year. The lowest-paid 10% earn $30.43/hr; the top 10% earn $137.62/hr. (Annual figures are approximate: hourly × 2,080.)
Advertising and Promotions Managers earn a median of $64.26/hr — about $133,500 a year. The lowest-paid 10% earn $30.43/hr; the top 10% earn $137.62/hr. (Annual figures are approximate: hourly × 2,080.)
What you'd actually do
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
How you get there
Typical entry-level education: Bachelor's degree. Overall preparation: considerable preparation (Job Zone 4 of 5).
The feel of the work
Much of the work happens outdoors; you're around people constantly; time pressure is a real part of the job. (Compared against the other 818 careers in the guide.)
Working for yourself
About 20.7% of advertising and promotions managers are self-employed.
Who it tends to fit
This work tends to fit people who are take-charge, organized and detail-focused and creative.
Work a simulated shift in this job — freeMake the real decisions this job involves, then see what your choices say about you.Related careers
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Quick questions
- How much does a advertising and promotions manager make?
- The median pay is $64.26 per hour — roughly $133,500 a year, with the real range running from about $30.43/hr (10th percentile) to $137.62/hr (90th percentile). Source: U.S. Bureau of Labor Statistics.
- Do you need a degree to be a advertising and promotions manager?
- The typical entry-level education is: Bachelor's degree. Overall preparation level: considerable preparation (Job Zone 4 of 5).
- What does a advertising and promotions manager actually do all day?
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Wages: U.S. Bureau of Labor Statistics, OEWS. Tasks & interests: O*NET. Career pathways shown in the app are draft archetypes — verify before relying on them. Trailhead is a free career guide for students — honest numbers, no hype.
Trailhead is operated by FLEXVermont LLC. It is intended for high-school students age 13 and older, and the educators and families who support them, and is not directed to children under 13. Trailhead is provided for general informational and educational purposes only. It does not offer professional, financial, or career advice, and its wage figures and pathways are estimates that may not fit your situation — they should not be relied on as the sole basis for any decision.
Trailhead is operated by FLEXVermont LLC. It is intended for high-school students age 13 and older, and the educators and families who support them, and is not directed to children under 13. Trailhead is provided for general informational and educational purposes only. It does not offer professional, financial, or career advice, and its wage figures and pathways are estimates that may not fit your situation — they should not be relied on as the sole basis for any decision.